Our History

Un Espíritu Dos Culturas:
One Spirit Two Cultures

Dos Maderas not only combines the best of two ageing methods on opposite sides of the globe, but also brings two cultures together. On the one hand is the rum producing heritage of Barbados and Guyana in the Caribbean, and on the other is the rich sherry tradition of Jerez in Spain, and specifically that of the historical bodega Williams & Humbert. Awarded with the National Architecture Prize, Williams & Humbert is the largest Bodega in Europe under a single roof and contains over 60,000 American oak casks for ageing sherry and brandy.

This sherry bodega was founded in 1877, and is now run by the Medina family, who have been in the wine business since the 1960s.

Williams & Humbert are internationally known for their Dry Sack Sherry and Gran Duque D’Alba, but in the 2000s the family decided to diversify. Like all of their other products, the new rum they envisioned would be something special.

“We wanted to create something of exceptional quality, that was very different”

International marketing manager Gonzalo Medina says: “So we decided to start with rum from the Caribbean. You can find rum elsewhere, but there’s a romance and history of rum production in the Caribbean.”

Un Espíritu Dos Culturas: One Spirit Two Cultures

Dos Maderas story not only combines the best of two ageing methods on opposite sides of the globe, but also brings two cultures together. On the one hand is the rum producing heritage of Barbados and Guyana in the Caribbean, and on the other is the rich sherry tradition of Jerez in Spain, and specifically that of the historical bodega Williams & Humbert. This sherry bodega was founded in 1877, and is now run by the Medina family, who have been in the wine business since the 1960s.

Williams & Humbert are internationally known for their Dry Sack Sherry and Gran Duque D’Alba, but in the 2000s the family decided to diversify. Like all of their other products, the new rum they envisioned would be something special.

“We wanted to create something of exceptional quality, that was very different”

International marketing manager Gonzalo Medina says: “So we decided to start with rum from the Caribbean. You can find rum elsewhere, but there’s a romance and history of rum production in the Caribbean.”

The bodega’s technical director and Dos Maderas master blender, Paola Medina, agrees:

“The idea for Dos Maderas is a consequence of the innovative spirit of Bodegas Williams & Humbert. Given our more than 140 years of experience in the elaboration of Sherry wine, our objective was to add this ‘knowhow’ to a spirits product”

Dos Maderas Story - Paola Medina
Dos Maderas Story - Paola Medina

The bodega’s technical director and Dos Maderas master blender, Paola Medina, agrees:

“We’re professionals in the sherry world, but not when it comes to rum, so we wanted to work with serious producers in the Caribbean.”

Dos Maderas Story - Familia Medina

The Medina family set out to bring something unique to these rums – their generations of expertise when it comes to ageing sherry and brandy in Jerez. “Our bodega is different to others, with climatic conditions and architecture that’s very particular to us, and that makes the difference,” says Gonzalo.

 

The family’s main intention was to connect Dos Maderas with the sherry-producing traditions of Spain.

As a result, these unique rums are aged using the region’s criadera and solera system. Through the use of this traditional ageing process, not only do the rums gain the flavors and complexity of Palo Cortado and Pedro Ximénez sherries, but are infused with the rich history of Jerez, and the knowledge passed down over generations of the Medina family.

The Medina family set out to bring something unique to these rums – their generations of expertise when it comes to ageing sherry and brandy in Jerez. “Our bodega is different to others, with climatic conditions and architecture that’s very particular to us, and that makes the difference,” says Gonzalo.

 

The family’s main intention was to connect Dos Maderas with the sherry-producing traditions of Spain.

As a result, these unique rums are aged using the region’s criadera and solera system. Through the use of this traditional ageing process, not only do the rums gain the flavors and complexity of Palo Cortado and Pedro Ximénez sherries, but are infused with the rich history of Jerez, and the knowledge passed down over generations of the Medina family.

Dos Maderas Story - Paola Medina Master Blender

“The main thing is that it’s a part of our lives. And as one of the members of the family, it is my life, practically speaking!”

“I spend a lot of time, dedicate a lot of energy, and believe in the projects. It’s very intensive.” Says Paola. 

After two years Paola took on the responsibilities of technical director for the bodega. These include everything from harvest and winemaking to selection of raw materials and being responsible for the 60,000 casks in the bodega’s cellars that are ageing an array of drinks, from sherry to brandy, and Dos Maderas, of course.

Paola’s interests are as varied as her roles at the bodega. “I like everything. All the new projects and old, all the history… everything is important.”

The same goes for her approach to choosing a drink to enjoy after a day’s work. “It depends on the moment, the time of year, and even the temperature outside. When it comes to Dos Maderas though, I like to drink it on the rocks.”

Master Blender

Paola Medina

Dos Maderas master blender Paola Medina’s background is in winemaking, but her journey in drinks didn’t start with the family business of Williams & Humbert. Instead, after attaining a masters in oenology, she began working at a winery in Spain’s La Mancha. Around the same time she gained experience working in wine bars, and pursued her interest in interior design, before a future with her family’s business beckoned.

 

The family contacted Paola in 2010 about an opportunity to work at Williams & Humbert, and she accepted. Going from a small winery making red wine to a historical winery in Jerez was a big change, as was learning about the different products made at the bodega.

Dos Maderas Story - Paola Medina Master Blender 2

Paola’s work as an innovative winemaker, and her impressive contribution to winemaking in general, has been well documented in the global press. In a 2018 issue of Decanter, for example, Master of Wine Pedro Ballesteros identified her as one of the most outstanding winemakers on the Spanish wine scene, and is the only representative of the Jerez region in the article. This prestigious magazine describes Paola as symbolizing the sherry revolution:

“pooling energetic youthfulness, deep respect for sherry heritage and amazing know-how and creativity”.

Dos Maderas Story - Paola Medina Master Blender

“The main thing is that it’s a part of our lives. And as one of the members of the family, it is my life, practically speaking!”

Says Paola. “I spend a lot of time, dedicate a lot of energy, and believe in the projects. It’s very intensive.”

 

After two years Paola took on the responsibilities of technical director for the bodega. These include everything from harvest and winemaking to selection of raw materials and being responsible for the 60,000 casks in the bodega’s cellars that are ageing an array of drinks, from sherry to brandy, and Dos Maderas, of course.

 

Paola’s interests are as varied as her roles at the bodega. “I like everything. All the new projects and old, all the history… everything is important.”

 

The same goes for her approach to choosing a drink to enjoy after a day’s work. “It depends on the moment, the time of year, and even the temperature outside. When it comes to Dos Maderas though, I like to drink it on the rocks.”

Master Blender

Paola Medina

Dos Maderas master blender Paola Medina’s background is in winemaking, but her journey in drinks didn’t start with the family business of Williams & Humbert. Instead, after attaining a masters in oenology, she began working at a winery in Spain’s La Mancha. Around the same time she gained experience working in wine bars, and pursued her interest in interior design, before a future with her family’s business beckoned.

 

The family contacted Paola in 2010 about an opportunity to work at Williams & Humbert, and she accepted. Going from a small winery making red wine to a historical winery in Jerez was a big change, as was learning about the different products made at the bodega.

Dos Maderas Story - Paola Medina Master Blender 2

Paola’s work as an innovative winemaker, and her impressive contribution to winemaking in general, has been well documented in the global press. In a 2018 issue of Decanter, for example, Master of Wine Pedro Ballesteros identified her as one of the most outstanding winemakers on the Spanish wine scene, and is the only representative of the Jerez region in the article. This prestigious magazine describes Paola as symbolizing the

“Sherry revolution, pooling energetic youthfulness, deep respect for sherry heritage and amazing know-how and creativity”.

Master Blender

Paola Medina

Dos Maderas Story - Paola Medina Master Blender

Dos Maderas master blender Paola Medina’s background is in winemaking, but her journey in drinks didn’t start with the family business of Williams & Humbert. Instead, after attaining a masters in oenology, she began working at a winery in Spain’s La Mancha. Around the same time she gained experience working in wine bars, and pursued her interest in interior design, before a future with her family’s business beckoned.

 

The family contacted Paola in 2010 about an opportunity to work at Williams & Humbert, and she accepted. Going from a small winery making red wine to a historical winery in Jerez was a big change, as was learning about the different products made at the bodega.

“The main thing is that it’s a part of our lives. And as one of the members of the family, it is my life, practically speaking!”

Says Paola. “I spend a lot of time, dedicate a lot of energy, and believe in the projects. It’s very intensive.”

 

After two years Paola took on the responsibilities of technical director for the bodega. These include everything from harvest and winemaking to selection of raw materials and being responsible for the 60,000 casks in the bodega’s cellars that are ageing an array of drinks, from sherry to brandy, and Dos Maderas, of course.

 

Paola’s interests are as varied as her roles at the bodega. “I like everything. All the new projects and old, all the history… everything is important.”

 

The same goes for her approach to choosing a drink to enjoy after a day’s work. “It depends on the moment, the time of year, and even the temperature outside. When it comes to Dos Maderas though, I like to drink it on the rocks.”

Dos Maderas Story - Paola Medina Master Blender 2

Paola’s work as an innovative winemaker, and her impressive contribution to winemaking in general, has been well documented in the global press. In a 2018 issue of Decanter, for example, Master of Wine Pedro Ballesteros identified her as one of the most outstanding winemakers on the Spanish wine scene, and is the only representative of the Jerez region in the article. This prestigious magazine describes Paola as symbolizing the

“Sherry revolution, pooling energetic youthfulness, deep respect for sherry heritage and amazing know-how and creativity”.

Sustainability

Dos Maderas is committed to protecting sea turtles in the Caribbean through its Luxus rum.

Luxus is at the pinnacle of the Dos Maderas range, aged for 10 years in the Caribbean, and then a further five in the Williams & Humbert bodega in Jerez, Spain. When the Medina family that runs the bodega was approached by the Eastern Pacific Hawksbill Initiative in 2014, it made a donation for the adoption of these turtles that were in danger of extinction.

Dos Maderas Story - Sustainability

Dos Maderas has since teamed up with Sos Nicaragua to continue their work in protecting these turtles, by making donations and also committing to donate part of the profits from the sale of each bottle of Dos Maderas Luxus to the cause. The Medina family maintains a relationship with the organization, assisting with communications too.

“We’re not only helping the turtles, but also the people there, because the project is giving them work,” says Dos Maderas international marketing manager Gonzalo Medina.

“We can’t forget nature, and the world – you have to take care of them. And that’s always associated with helping people.”

These marine turtles play an important role when it comes to maintaining marine-coast ecosystems such as coral reefs and seagrass meadows, but egg poaching and the illegal use of turtle shells has put their survival at risk. The initiatives that Dos Maderas supports are able to protect the lives of baby turtles through beach patrols organized by local residents.

 

The Luxus bottle now bears an image of these endangered turtles, and the first turtle to be adopted by the bodega in 2014 was given the name of this exceptional rum. Through the ongoing work of the Eastern Pacific Hawksbill Initiative and Sos Nicaragua, with the help of Dos Maderas, the lives of many more turtles will be saved, along with the environment where these rums are from.

Dos Maderas has since teamed up with Sos Nicaragua to continue their work in protecting these turtles, by making donations and also committing to donate part of the profits from the sale of each bottle of Dos Maderas Luxus to the cause. The Medina family maintains a relationship with the organization, assisting with communications too.

 

“We’re not only helping the turtles, but also the people there, because the project is giving them work,” says Dos Maderas international marketing manager Gonzalo Medina.

“We can’t forget nature, and the world – you have to take care of them. And that’s always associated with helping people.”

These marine turtles play an important role when it comes to maintaining marine-coast ecosystems such as coral reefs and seagrass meadows, but egg poaching and the illegal use of turtle shells has put their survival at risk. The initiatives that Dos Maderas supports are able to protect the lives of baby turtles through beach patrols organized by local residents.

 

The Luxus bottle now bears an image of these endangered turtles, and the first turtle to be adopted by the bodega in 2014 was given the name of this exceptional rum. Through the ongoing work of the Eastern Pacific Hawksbill Initiative and Sos Nicaragua, with the help of Dos Maderas, the lives of many more turtles will be saved, along with the environment where these rums are from.