30 Mar Why are sea turtles endangered? About SOS Nicaragua and Dos Maderas Luxus
Why are sea turtles endangered? About SOS Nicaragua and Dos Maderas Luxus

Why are sea turtles endangered?
When did sea turtles become endangered?

In terms of what sea turtles are endangered, the sad answer is that all seven species have been deemed either vulnerable, threatened or critically endangered. These include the green, hawksbill, Kemp’s ridley, leatherback, loggerhead, olive ridley and the flatback. Sea turtles were first listed as endangered back in 1970, under the newly recognized Endangered Species Conservation Act. The man responsible for bringing attention to the world’s tragic endangerment of sea turtle populations was Dr. Archie Carr. Carr was a renowned herpetologist, ecologist, conservationist and professor of Zoology. In 2000, the Sea Turtle Conservancy in Gainesville, Florida started World Sea Turtle Day which is celebrated every June 16th as a way to honor the birthday of its founder, Dr. Archie Carr who had passed away in 1987.
While conservation efforts since the 1970’s have contributed to restoring numbers of sea turtles, the danger of extinction remains ever a threat. Starkly speaking, only 1 in 1000 baby turtles ever make it to adulthood.
How many turtles are left in the world 2022?

About SOS Nicaragua
Why Dos Maderas is committed to protecting sea turtles in the Caribbean

“We truly admire the work of folks like David Melero from SOS Nicaragua whose passion to save the endangered sea turtles corresponds with a dream to support his local community as well. Donating part of the profits from Luxus to the conservation of turtles in danger of extinction is a way to strengthen the ties with our rum’s Caribbean origin whose geography had been historically well populated by sea turtles.”
Gonzalo Medina García de Polavieja - International Marketing Manager
About Dos Maderas Luxus

In 2010, the Luxus brand of Dos Maderas rum was brought to market. The name Luxus was borrowed from a baby turtle of the same name “adopted” by the brand. It is the pinnacle of the Dos Maderas collection and contains a 10 year blend of rum sourced from Barbados and Guyana that is additionally Solera matured for 5 years in rare Williams & Humbert Don Guido PX sherry casks. At 15 years, Luxus is the oldest and most charismatic label of the Dos Maderas line and appropriate for the long lasting life of sea turtles which, similar to humans, have a lifespan ranging from 50-100 years. For every bottle sold, part of the profit is set aside to donate to SOS Nicaragua in efforts of saving baby turtle nesting habitats. Additionally, Dos Maderas further contributes funds that specifically support plastic pollution clean-up campaigns and helps to actively fund locals working to rescue endangered turtle eggs from poaching. Since 2018, the financial contributions of Dos Maderas to their campaign has helped protect over 300 nests and 25,000 baby turtles. On each bottle, there is the emblem of a baby sea turtle as a reminder of Luxus the turtle. Dos Maderas Luxus is a limited edition, meaning no more than 8,000 bottles are sold each year and the rum is only slightly filtered, a nod to its sherry patronage.
Author: Chantal Tseng, DC Bar-Somm
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